Andy Gongea » Design and Development Tips

First I will try to explain in my own words the user experience (UX) concept.
For me, user experience is represented by the interaction between visual elements of an application, object, thing and the active user. So user experience is not limited to software applications, or websites. User experience is part of our life, in most aspects of our daily activities. From a cup of tea to a racing car, from a phone to a garage door, the user experience must have a fluid course.
User experience is related to user interface. In fact these two concepts can’t live one without the other. In order to simplify the definition from above: user experience is the interaction between user interface and active user.

The reason for writing this material is because lately the Internet industry has baked many companies and products daily. There is nothing wrong with that, because good companies with good products make users happy. There is still a problem. Innovation exists and funds also in order to sustain a future business. But somewhere in the process the user experience gets less attention. When building products or services, companies tend to emphasize the features part and spend money on marketing instead of sustaining the entire development process.
I mean, it is nothing wrong with having multiple features and a great campaign for promoting your product. But keep in mind that after a certain period of time, the user will find leaks in the user interface and user experience. After, the user will try to get those issues fixed by replacing your product with a new one.

In order to keep your users to you, you must take some actions. The most important thing from my point of view is to learn from the mistakes of others. Analyze their user interface and their bugs, find solutions and continue tweaking the user interface and user experience. This should be a permanent activity in a product timeline. Depending on your domain, place primary features at minimum effort distance. It is not OK with just placing them – it is how the user has access at those features.

For example, when you have many articles (pay attention Techcrunch) – a key factor is the posibility to access every article with less effort. So – the first thing to do is to place a search feature on the interface. Keep in mind also the user behavior: what are the most used application with a search feature? Where is the search placed? These are simple questions, but with the right answers they will give you better understanding of your user interface and they will provide you a solid base for your user experience.

Even if your service or product is niche, put the user experience at a global level. Get elements which are familiar for a normal user, in your interface and combine them so that the user will feel comfortable and have a good user experience. Have this kind of approach regarding your user experience and your popularity will grow.

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